From kitten to cat - campaign website
Client: Royal Canin Denmark
Where: Ogilvy Denmark (2018)
As part of the campaign ‘From kitten to cat’ that Ogilvy did for Royal Canin I was hired to I help with the UX concept, IA and wireframes for the campaign website.
The overall concept and strategy for the campaign were developed by Ogilvy and the main purpose was to involve (future) kitten owners by doing a web series with three kitten going from kitten to cat.
The campaign website should support the users that have already engaged with content on other platforms allowing them to dive deeper into guides, tips and of course kitten food in an inspiring univers.
The campaign website functioned as an inspiration hub for kitten lovers
The structure of the website allowed the ongoing flow of content and videos as the campaign evolved
The movement of the kitten was used to place the users attention to sign up flows