Artboard.png

From kitten to cat - campaign website

Client: Royal Canin Denmark

Where: Ogilvy Denmark (2018)


My role:

UX concept
Information architecture
Wireframing

The project

As part of the campaign ‘From kitten to cat’ that Ogilvy did for Royal Canin I was hired to I help with the UX concept, IA and wireframes for the campaign website.
The overall concept and strategy for the campaign were developed by Ogilvy and the main purpose was to involve (future) kitten owners by doing a web series with three kitten going from kitten to cat.

The campaign website should support the users that have already engaged with content on other platforms allowing them to dive deeper into guides, tips and of course kitten food in an inspiring univers.

 
 

WIREFRAMES

Webisodes.png
 
Product_page_reviews.png
Product_subpage.jpg
 
Find_dealer_overlay.jpg
Using the movement of the kitten to place attention to the newsletter sign up.

Using the movement of the kitten to place attention to the newsletter sign up.

 

RESULT

  • The campaign website functioned as an inspiration hub for kitten lovers

  • The structure of the website allowed the ongoing flow of content and videos as the campaign evolved

  • The movement of the kitten was used to place the users attention to sign up flows

See the campaign website here and read more about the project here.

 
frontpage.png